Problem Framing & Vision Iteration

Welcome to 2025, the Year of the Catalyst!

January isn't just about resolutions - it's about revolution. If you connect the dots quickly, boldly leap into uncertainty, and see the opportunity for change everywhere – then you are a Catalyst and this is your year. Time to transform those bold ideas into measurable impact.

Being a Catalyst is exhilarating, but getting others on board to make changes can be exhausting. We get it. As Catalysts ourselves, we've navigated the same challenges you face, and we've built a toolkit to help you drive the impact you know is possible.

A great first step is to articulate your vision clearly in terms of the problem we’re solving and who we’re solving it for in a way that can easily be shared with others. Enter our Problem Framing and Vision Iteration tool. We teach this proprietary tool in our class, but you can download it here for free.



Catalysts form visions of how things could be better quickly, and our instinct is to get moving! This tool honors that, but also helps you write down what you see now, think through what that really means in a particular context, and iterate and evolve that vision as you learn more. It helps you clarify your ideas, so you can more easily bring the rest of the team along.
Download the tool and hone your visionary message to catalyze your team now. Here are some quick tips for completing it:

• Crystallize Your Vision: Make it bold, clear, and actionable. Ask yourself, what are the priorities and perspectives of my audience? Adapt your message accordingly.
• Acknowledge Existing Barriers: Especially the barriers of others. Catalysts eat barriers for breakfast! But sensitivity to challenges will go a long way to getting stakeholders to buy into your idea.
• Embrace the Iterative Process: Noting how your idea evolved is a great way to tap into your power of flexibility – you may need it for a little give-and-take later in the process!

If you’re ready to make a big bold impact, download our Problem Framing and Vision Iteration today. Then, check out our great podcasts on effective Catalyst communications – and overcoming resistance to change – right here.

Your ability to see possibilities others miss isn't just a trait - it's a superpower waiting to be unleashed. We’re excited to help you transform that vision into lasting, meaningful change.

With light and love,
Shannon and Tracey
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